Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) that we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”).

Last updated: 14-02-2025

Table of Contents

• Introduction
• Controller
• Overview of Processing Activities
• Applicable Legal Bases
• Security Measures
• Transmission and Disclosure of Personal Data
• Data Processing in Third Countries
• Use of Cookies
• Commercial and Business Services
• Payment Service Providers
• Registration and Login
• Contact
• Communication via Messenger
• Newsletter and Broad Communication
• Web Analytics and Optimization
• Online Marketing
• Presences in Social Networks
• Plugins and Embedded Functions and Content
• Deletion of Data
• Changes and Updates to the Privacy Policy
• Rights of Data Subjects
• Definitions

Controller

Kaunitzer Straße 88,
33758 Schloß Holte-Stukenbrock

Authorized representatives: Costa Ramos

Email address: info.fattoria-shs@gmx.de

Phone: 05207770770

Imprint

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects concerned.

1. Types of data processed
   • Inventory data (e.g. names, addresses).
   • Content data (e.g. text entries, photographs, videos).
   • Contact data (e.g. email, telephone numbers).
   • Communication data (e.g. device information, IP addresses).
   • Usage data (e.g. websites visited, interest in content, access times).
   • Location data (data indicating the location of a user’s end device).
   • Contract data (e.g. subject matter of the contract, term, customer category).
   • Payment data (e.g. bank details, invoices, payment history).
2. Categories of data subjects
   • Business and contractual partners.
   • Prospective customers.
   • Communication partners.
   • Customers.
   • Users (e.g. website visitors, users of online services).
3. Purposes of processing
   • Provision of our online offering and user-friendliness.
   • Conversion tracking.
   • Office and organizational procedures.
   • Cross-device tracking (cross-device processing of user data for marketing purposes).
   • Direct marketing (e.g. by email or post).
   • Interest-based and behavioral marketing.
   • Contact requests and communication.
   • Conversion measurement (measuring the effectiveness of marketing measures).
   • Profiling (creating user profiles).
   • Remarketing.
   • Reach measurement (e.g. access statistics, recognition of returning visitors).
   • Security measures.
   • Tracking (e.g. interest-/behavior-based profiling, use of cookies).
   • Contractual services and support.
   • Management and response to inquiries.
   • Audience targeting (determining target groups relevant for marketing purposes or other output of content).
4. Applicable Legal Bases

   In the following we share the legal bases of the General Data Protection Regulation (GDPR) on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence.

   • Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) - The data subject has given consent to the processing of personal data relating to them for one or more specific purposes.
   • Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
   • Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
   • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. Furthermore, it governs data processing for employment purposes (§ 26 BDSG), in particular with regard to the establishment, performance or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual German federal states may apply.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include in particular securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, transfer, securing availability and their separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. Furthermore, we take the protection of personal data into account as early as the development and selection of hardware, software and processes in accordance with the principle of data protection by design and by default.

SSL encryption (https): To protect your data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission and Disclosure of Personal Data

In the course of our processing of personal data, it may happen that data is transmitted to or disclosed to other parties, companies, legally independent organizational units or persons. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks, or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and in particular conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of using third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we process or have data processed in third countries only if the legal requirements are met, including data processed in countries with a recognized level of data protection, such as US processors certified under the “Privacy Shield”, or on the basis of special guarantees, such as contractual obligation through the so-called Standard Contractual Clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Use of Cookies

Cookies are small files that are stored on users’ devices. Various types of information can be stored within cookies. The information stored may include, for example, language settings on a website, login status, a shopping cart, or the position at which a video was watched.

Cookies are also typically used when the interests of a user or their behavior (e.g. viewing certain content, using functions, etc.) are stored in a user profile on individual websites. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This procedure is also referred to as “tracking”, i.e. tracking the potential interests of users. We also include other technologies that perform the same functions as cookies under the term cookies (e.g. when user data is stored using pseudonymous online identifiers, also known as “user IDs”).

To the extent that we use cookies or “tracking” technologies, we will inform you separately in our privacy policy.

Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and its improvement) or, if the use of cookies is necessary, in order to fulfil our contractual obligations.

Withdrawal and objection (opt-out): Regardless of whether processing is based on consent or statutory authorization, you have the option at any time to withdraw any consent you have given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”).

You can initially declare your objection by means of your browser settings, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can be declared via a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com or generally via web analytics and optimization http://optout.aboutads.info

• Types of data processed: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
• Data subjects: Users (e.g. website visitors, users of online services).
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Commercial and Business Services

We process data of our contractual and business partners, e.g. customers and prospective customers (collectively referred to as “contractual partners”) in the context of contractual and comparable legal relationships and associated measures and in the context of communication with contractual partners (or pre-contractually), e.g. to respond to inquiries.

We process this data to fulfil our contractual obligations, to secure our rights and for the purposes of administrative tasks associated with this information as well as for business organization. Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations, or with the consent of the contractual partners (e.g. to participating telecommunications, transport and other ancillary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). We inform contractual partners about further forms of processing, e.g. for marketing purposes, within this privacy policy.

We will inform contractual partners of what data is required for the aforementioned purposes before or as part of data collection, e.g. in online forms, through special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We delete the data after expiry of statutory warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons (e.g. for tax purposes, generally 10 years). Data disclosed to us by the contractual partner in the context of an order is deleted in accordance with the specifications of the order, generally after the end of the order.

Where we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply to the relationship between users and the providers.

Customer account: Contractual partners may create an account within our online offering (e.g. a customer or user account, referred to as a “customer account”). If registration of a customer account is required, contractual partners will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of registration and subsequent logins and use of the customer account, we store the IP addresses of customers together with the access times in order to be able to prove registration and prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to its retention being required for legal reasons. It is the customers’ responsibility to back up their data upon termination of the customer account.

Business analyses and market research: For business reasons and to be able to identify market trends, the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby the group of data subjects may include contractual partners, prospective customers, customers, visitors and users of our online offering.

The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). Where available, we may take into account the profiles of registered users together with their information, e.g. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated, i.e. anonymized, values. Furthermore, we take account of users’ privacy and process the data for analytical purposes as pseudonymously as possible and, where feasible, anonymously (e.g. as aggregated data).

Online shop and e-commerce: We process our customers’ data to enable them to select, purchase or order the chosen products, goods and associated services, as well as their payment and delivery or execution.

The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery, provision and invoicing as well as contact information so that any follow-up queries can be made.

Mobile application: We process the data of users of our app “Pizzeria Fattoria SHS” (hereinafter uniformly referred to as “users”), registered users and any test users, in order to provide them with our contractual services and on the basis of legitimate interests, in order to ensure the security of our app and to be able to further develop it. The app is provided by Lieferplats.de GmbH. The required information is marked as such in the context of use, order, or comparable contract conclusion and may include the information required for service delivery and any invoicing as well as contact information so that any follow-up queries can be made. To the extent that our apps are obtained from platforms of other providers (e.g. Apple App Store or Google Play), the terms and conditions and privacy notices of the respective platforms apply to the relationship between users and the providers.

• Types of data processed: Inventory data (e.g. names, addresses), Payment data (e.g. bank details, invoices, payment history), Contact data (e.g. email, telephone numbers), Contract data (e.g. subject matter of contract, term, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
• Data subjects: Prospective customers, Business and contractual partners, Customers.
• Purposes of processing: Contractual services and support, Contact requests and communication, Office and organizational procedures, Management and response to inquiries, Security measures, Conversion tracking, Interest-based and behavioral marketing, Profiling (creating user profiles)., Processing of food orders
• Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Payment Service Providers

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and in addition to banks and credit institutions also use further payment service providers (collectively “payment service providers”).

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total amount and recipient-related information. The information is necessary to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e., we do not receive any account or credit card related information, but only information with confirmation or negative notification of the payment. Under certain circumstances, the payment service providers may transmit the data to credit agencies. This transmission is intended for identity and creditworthiness checks. We refer to the terms and conditions and privacy notices of the payment service providers.

The terms and conditions and privacy notices of the respective payment service providers apply to payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and for asserting withdrawal, information and other data subject rights.

• Types of data processed: Inventory data (e.g. names, addresses), Payment data (e.g. bank details, invoices, payment history), Contract data (e.g. subject matter of contract, term, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Contact data (e.g. email, telephone numbers).
• Data subjects: Customers, Prospective customers.
• Purposes of processing: Contractual services and support, Processing of food orders
• Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR)

Registration and Login

Users may create a user account. During registration, users are informed of the required mandatory details and these are processed for the purpose of providing the user account on the basis of contractual obligation. The processed data includes in particular the login information (name, password and an email address). The data entered during registration is used for the purposes of using the user account and its intended purpose.

Users may be informed by email about events relevant to their user account, such as technical changes. When users have cancelled their user account, their data relating to the user account will be deleted, subject to a statutory retention obligation. It is the users’ responsibility to back up their data before the end of the contract upon cancellation. We are entitled to irreversibly delete all data stored during the contract period.

As part of the use of our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

• Types of data processed: Inventory data (e.g. names, addresses), Contact data (e.g. email, telephone numbers), Content data (e.g. text entries, photographs, videos), Meta/communication data (e.g. device information, IP addresses).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Contractual services and support, Security measures, Management and response to inquiries.
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Contact

When contacting us (e.g. via contact form, email, telephone or social media), the data of the requesting persons is processed to the extent necessary to respond to the contact inquiries and any requested measures.

Responding to contact inquiries in the context of contractual or pre-contractual relationships is carried out to fulfil our contractual obligations or to respond to (pre-)contractual inquiries and otherwise on the basis of the legitimate interests in responding to the inquiries.

• Types of data processed: Inventory data (e.g. names, addresses), Contact data (e.g. email, telephone numbers), Content data (e.g. text entries, photographs, videos).
• Data subjects: Communication partners.
• Purposes of processing: Contact requests and communication, Processing of food orders
• Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Communication via Messenger

We use messenger services for communication purposes and therefore ask you to take note of the following information regarding the functionality of the messengers, encryption, use of communication metadata and your options for objection.

You can also contact us via alternative means, e.g. by telephone or email. Please use the contact options provided to you or those indicated within our online offering.

In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we point out that the communication content (i.e. the content of the message and attached images) is encrypted end-to-end. This means that the content of messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption enabled to ensure that the message content is encrypted.

We also draw the attention of our communication partners to the fact that while the messenger providers cannot view the content, they can ascertain when and that communication partners communicate with us as well as technical information about the device used by the communication partners and, depending on the settings of their device, also location information (so-called metadata).

Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us, for example, on their own initiative, we use messengers with our contractual partners and in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and fulfilment of the needs of our communication partners in communication via messengers. We also point out that we will not initially transmit the contact data provided to us to the messengers without your consent.

Withdrawal, objection and deletion: You may withdraw a given consent at any time and object to communication with us via messenger at any time. In the case of communication via messenger, we delete the messages in accordance with our general deletion guidelines (i.e. as described above, after the end of contractual relationships, in the context of archiving requirements etc.) and otherwise as soon as we can assume that we have answered any information requests of the communication partners, if no reference back to a previous conversation is to be expected and there are no legal retention obligations preventing deletion.

Reservation of reference to other communication channels: Finally, we would like to point out that for reasons of your security we reserve the right not to respond to inquiries via messenger. This is the case if, for example, contractual matters require special confidentiality or a response via messenger does not meet the formal requirements. In such cases, we will refer you to more appropriate communication channels.

• Types of data processed: Contact data (e.g. email, telephone numbers), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Content data (e.g. text entries, photographs, videos).
• Data subjects: Communication partners.
• Purposes of processing: Contact requests and communication, Direct marketing (e.g. by email or post).
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

A contact form is available on our website, which can be used for electronic contact.

We use the Zoho GmbH ticket system, a customer service platform of Zoho Corporation GmbH - Trinkausstr. 7 - 40213 Düsseldorf, to process customer inquiries. For this purpose, the necessary data such as name and email address are collected via our website. Zendesk is a certified participant in the so-called “Privacy Shield Framework” and thus meets the minimum requirements for legally compliant order data processing.

More information about data processing by Zendesk can be found in Zendesk’s privacy policy at https://www.zoho.com/de/privacy.html and on the EU data protection page: https://www.zoho.com/gdpr.html

If you have questions, you can also contact Zendesk’s data protection officer directly: privacy@zohocorp.com.

The data transmitted when the form is submitted is sent to our Zoho ticket system and is used exclusively for processing the respective inquiry. The information provided is treated confidentially. After processing the respective inquiry, the data is archived in Zendesk for documentation purposes. No disclosure to third parties for advertising purposes takes place.

The processing of data entered into the contact form is based on your consent (Art. 6 para. 1 lit. a GDPR). The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. If the email contact is aimed at the conclusion of a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR.

Newsletter and Broad Communication

We send newsletters, emails and other electronic notifications (hereinafter “newsletters”) only with the consent of the recipients or with legal authorization. If the content of a newsletter is specifically described when registering for it, this content is decisive for user consent. Our newsletters otherwise contain information about our services and ourselves.

To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personal salutation in the newsletter, or further details if these are required for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter is generally carried out using a so-called double opt-in procedure. This means that after registration you receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register using someone else’s email address. Registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storage of the registration and confirmation time as well as the IP address. Changes to your data stored with the sending service provider are also logged.

Deletion and restriction of processing: We may retain unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a block list (so-called “blacklist”).

The logging of the registration process is carried out on the basis of our legitimate interests for the purposes of demonstrating that it was conducted properly. Where we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Notes on legal bases: Newsletters are sent on the basis of recipients’ consent or, where consent is not required, on the basis of our legitimate interests in direct marketing, insofar and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. Where we commission a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to demonstrate that it was carried out in accordance with the law.

Content: Information about us, our services, promotions and offers.

Performance measurement: Newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server, or if we use a sending service provider, from their server, when the newsletter is opened. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected.

This information is used for the technical improvement of our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our aim nor, if used, that of the sending service provider to observe individual users. The evaluations rather serve us to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and performance measurement are carried out, subject to express consent of the users, on the basis of our legitimate interests for the purposes of using a user-friendly and secure newsletter system that serves both our business interests and meets users’ expectations.

Unfortunately, a separate withdrawal of performance measurement is not possible; in this case the entire newsletter subscription must be cancelled or objection must be raised.

• Types of data processed: Inventory data (e.g. names, addresses), Contact data (e.g. email, telephone numbers), Meta/communication data (e.g. device information, IP addresses), Usage data (e.g. websites visited, interest in content, access times).
• Data subjects: Communication partners.
• Purposes of processing: Direct marketing (e.g. by email or post), Contact requests and communication.
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
• Opt-out option: You can cancel our newsletter at any time, i.e. withdraw your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or can otherwise use one of the contact options provided above, preferably email.

Web Analytics and Optimization

Web analytics (also referred to as “reach measurement”) serves to evaluate the visitor flows of our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what times our online offering or its functions or content are used most frequently or invite repeated use. We can also identify which areas need optimization.

In addition to web analytics, we may also use testing procedures, for example to test and optimize different versions of our online offering or its components.

For these purposes, so-called user profiles may be created and stored in a file (so-called “cookie”) or similar methods with the same purpose may be used. Such information may include, for example, content viewed, websites visited and elements used there, and technical information such as the browser used, the computer system used and information on usage times. Where users have consented to the collection of their location data, this may also be processed depending on the provider.

Users’ IP addresses are also stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of web analytics, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: Where we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors), Tracking (e.g. interest-/behavior-based profiling, use of cookies), Conversion tracking, Profiling (creating user profiles).
• Security measures: IP masking (pseudonymization of the IP address).
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Online Marketing

We process personal data for online marketing purposes, which includes in particular the display of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar methods are used, by means of which information about the user relevant to the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. Where users have consented to the collection of their location data, this may also be processed.

Users’ IP addresses are also stored. However, we use IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of online marketing procedures, but pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, only the information stored in their profiles.

Profile information is generally stored in cookies or using similar methods. These cookies can later generally also be read on other websites that use the same online marketing procedure, analyzed for the purpose of displaying content and supplemented with further data, and stored on the server of the online marketing procedure provider.

Exceptionally, clear data may be associated with the profiles. This is the case if users are, for example, members of a social network whose online marketing procedure we use and the network links the profiles of the users with the aforementioned information. We ask that you note that users may make additional arrangements with the providers, e.g. by giving consent as part of registration.

We generally only receive access to aggregated information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures led to a so-called conversion, i.e. for example to a contract conclusion with us. Conversion measurement is used solely for the analysis of the success of our marketing measures.

Notes on legal bases: Where we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Facebook Pixel: With the help of the Facebook Pixel, Facebook is able on the one hand to identify visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products, which is apparent from the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and are not a nuisance. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion measurement”).

• Types of data processed: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Location data (data indicating the location of a user’s end device).
• Data subjects: Users (e.g. website visitors, users of online services), Prospective customers.
• Purposes of processing: Tracking (e.g. interest-/behavior-based profiling, use of cookies), Remarketing, Conversion tracking, Interest-based and behavioral marketing, Profiling (creating user profiles), Conversion measurement (measuring the effectiveness of marketing measures), Reach measurement (e.g. access statistics, recognition of returning visitors), Audience targeting (determining target groups relevant for marketing purposes or other output of content), Cross-device tracking (cross-device processing of user data for marketing purposes).
• Security measures: IP masking (pseudonymization of the IP address).
• Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
• Opt-out option: We refer to the privacy notices of the respective providers and the opt-out options indicated for the providers (so-called “opt-out”). If no explicit opt-out option has been indicated, you have the option on the one hand to deactivate cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore additionally recommend the following opt-out options, which are offered summarized for the respective regions:
  1. Europe: https://www.youronlinechoices.eu.
  2. Canada:  https://www.youradchoices.ca/choices.
  3. USA:  https://www.aboutads.info/choices.
  4. Cross-regional:  http://optout.aboutads.info.

Presences in Social Networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us.

We point out that users’ data may be processed outside the territory of the European Union. This may pose risks for users because it could, for example, make it more difficult to enforce users’ rights. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we point out that they thereby undertake to comply with the data protection standards of the EU.

Furthermore, users’ data within social networks is typically processed for market research and advertising purposes. For example, user profiles can be created based on usage behavior and the resulting interests of users. The user profiles can in turn be used to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are typically stored on the users’ computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged into them).

For a detailed description of the respective forms of processing and the opt-out options, we refer to the privacy policies and information of the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we also point out that these can be most effectively asserted with the providers. Only the providers have access to the users’ data in each case and can take appropriate measures and provide information directly. If you still need assistance, you can contact us.

• Types of data processed: Inventory data (e.g. names, addresses), Contact data (e.g. email, telephone numbers), Content data (e.g. text entries, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Contact requests and communication, Tracking (e.g. interest-/behavior-based profiling, use of cookies), Remarketing, Reach measurement (e.g. access statistics, recognition of returning visitors).
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Plugins and Embedded Functions and Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as “content”).

Integration always requires that the third-party providers of this content process users’ IP addresses, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.

Notes on legal bases: Where we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

• Types of data processed: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Contact data (e.g. email, telephone numbers), Content data (e.g. text entries, photographs, videos), Inventory data (e.g. names, addresses).
• Data subjects: Users (e.g. website visitors, users of online services), Communication partners.
• Purposes of processing: Provision of our online offering and user-friendliness, Contractual services and support, Contact requests and communication, Direct marketing (e.g. by email or post), Tracking (e.g. interest-/behavior-based profiling, use of cookies), Interest-based and behavioral marketing, Profiling (creating user profiles), Security measures, Management and response to inquiries.
• Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR)

Deletion of Data

The data processed by us is deleted in accordance with the legal requirements as soon as the consents permitted for processing are revoked or other permissions cease to apply (e.g. if the purpose for processing this data has ceased to apply or it is not required for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. I.e., the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data may also be provided within the individual data protection notices of this privacy policy.

If you wish to delete your stored data such as your name, email address and telephone number, please click on the “Delete saved data” button. This information will then be removed from our database and will no longer be pre-filled during the ordering process.

Changes and Updates to the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an action on your part (e.g. consent) or another individual notification.

Rights of Data Subjects

Definitions

In this section you will find an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined primarily in Art. 4 GDPR. The legal definitions are binding. The following explanations are intended primarily to aid understanding. The terms are sorted alphabetically.

• Conversion tracking: “Conversion tracking” refers to a procedure by which the effectiveness of marketing measures can be determined. For this purpose, a cookie is typically stored on users’ devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can track whether the advertisements we placed on other websites were successful.
• Cross-device tracking: Cross-device tracking is a form of tracking in which behavioral and interest information of users is recorded across devices in so-called profiles by assigning users an online identifier. This allows user information to be analyzed regardless of the browsers or devices used (e.g. mobile phones or desktop computers), typically for marketing purposes. The online identifier is in most cases not linked to clear data, such as names, postal addresses or email addresses.
• IP masking: “IP masking” refers to a method in which the last octet, i.e. the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing procedures, particularly in online marketing.
• Interest-based and behavioral marketing: Interest-based and/or behavioral marketing refers to the situation where the potential interests of users in advertisements and other content are determined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting certain websites and dwelling on them, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are typically used for these purposes.
• Conversion measurement: Conversion measurement is a procedure by which the effectiveness of marketing measures can be determined. For this purpose, a cookie is typically stored on users’ devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can track whether the advertisements we placed on other websites were successful.
• Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• Profiling: “Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this includes information concerning age, gender, location data and movement data, interaction with websites and their content, purchasing behavior, social interactions with other people) to analyse, evaluate or predict (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
• Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offering and may include the behavior or interests of visitors in certain information, such as content on websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and which content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes in order to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
• Remarketing: “Remarketing” or “retargeting” refers to the practice of, for example, noting which products a user has shown interest in on a website for advertising purposes, in order to remind the user of these products on other websites, e.g. in advertisements.
• Tracking: “Tracking” refers to the ability to trace the behavior of users across multiple online offerings. Behavioral and interest information is typically stored in cookies or on the servers of the providers of the tracking technologies in relation to the online offerings used (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that are likely to correspond to their interests.
• Controller: “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• Processing: “Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, whether collecting, evaluating, storing, transmitting or deleting.
• Audience targeting: “Audience targeting” (or “Custom Audiences”) refers to the determination of target groups for advertising purposes, e.g. the display of advertisements. For example, based on a user’s interest in certain products or topics on the internet, it can be inferred that this user is interested in advertisements for similar products or the online shop in which they viewed the products. “Lookalike Audiences” (or similar target groups) refers to the situation where content deemed appropriate is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are typically used for the purpose of creating Custom Audiences and Lookalike Audiences.